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Freelance SEO consultants possess/have a deep understanding of SEO algorithms/principles/techniques and can proactively optimize your website content, structure, and technical elements to attract/capture/draw more organic traffic.
By tracking/monitoring/analyzing key performance indicators (KPIs) such as website traffic/search rankings/conversion rates, a freelance SEO consultant can provide you with measurable/quantifiable results and demonstrate the return on investment (ROI)/value/effectiveness of their services.
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